Don’t think about the future. Audi x Real Madrid.

Cliente: Audi España
Año: 2021
Role: Creative Director. DDB.

In 2021, in the context of the covid-19 pandemic, there was such a feeling of uncertainty that the idea spread that one had to think only of the present.
But Audi and Real Madrid know that thinking about the future is precisely what has made them what they are.
Because to achieve your goals, you first have to dream about them.
And dreams are always about the future.