End it with precision. Nike
Cliente: Nike
Año: 2019
Rol: Creative Director at DoubleYou
In 2019, Alexia Putellas was chosen as the image of the new Nike PhantomVNM boots. This was already a milestone in itself, since it was the first time that a female football player was the hero of a Nike Football Spain launch.
That’s why we wanted to show not only the qualities of the product but also the extraordinary talent of the player, and we proposed her to achieve a challenge that no footballer, neither man nor woman, had achieved before: the furthest goal scored at the Camp Nou .
