Escape Library. KITKAT.
The World’s First Instagram Escape Room.
Cliente: KitKat
Año: 2018
Rol: Creative Director at DoubleYou
KITKAT wanted to make a splash with the launch of its Instagram channel and capture the attention of its followers on other social media platforms. So, we created a unique experience that was perfectly suited to Instagram's mobile-first format: the world's first Instagram escape room.
![](https://freight.cargo.site/t/original/i/59b191ac4a6ff5360864cc8a9dc2808f4c9d5c7fb4754dff9d29d7e37977fd84/movil_mano.jpg)
![](https://freight.cargo.site/t/original/i/fb806509cfe1bdfeae1a76ae77ef651f2796df54b1697215630802f872b2bf25/compo_varias.jpg)
The campaign was a huge success, winning gold and silver at the Impacte awards in the Mobile and Social Networks categories.