Escape Library. KITKAT.

The World’s First Instagram Escape Room.

Cliente: KitKat
Año: 2018
Rol: Creative Director at DoubleYou

KITKAT wanted to make a splash with the launch of its Instagram channel and capture the attention of its followers on other social media platforms. So, we created a unique experience that was perfectly suited to Instagram's mobile-first format: the world's first Instagram escape room.


The campaign was a huge success, winning gold and silver at the Impacte awards in the Mobile and Social Networks categories.