Llegaprontismo. Atrápalo.

Cliente: Audi Spain
Año: 2014
Rol: Senior Creative at DoubleYou

Every summer, Atrápalo faces the same problem: most of people leave their booking for holidays to the last minute.
To fight against this, we create the “Llegaprontismo”, a campaign to present the benefits of anticipated booking.

An extraodinary campaign basesd in a true story: The story of Jim Dunbar. The first man diagnosed with Chronic Lateness.

Atrápalo Llegaprontismo from Laura Bolón Canedo on Vimeo.

Results:
22,700 entries in the promotion.
7.3 million users reached on Twitter.
1 million views of Jim Dunbar's content.
The National Day of "llegaprontismo" was created.
324 blog mentions.
43 media mentions.
18 million impressions generated by media coverage.

Early bookings on Atrápalo increased by 25%.

The campaign was shortlisted at the 2014 Inspirational Festival in the Best Integrated Campaign category.