The King’s Speech Hack. Atrápalo.
Client: Atrápalo
Year: 2016
Role: Creativa Senior at DoubleYou
How to create a successful campaign in the most competitive advertising time, when you are penniless?
That was the challenge that Atrapalo (travel and leisure company) faced us at Christmas 2016.
Atrápalo was a small company comparing with their competitiors, and we hadn't money to create a big commercial and run it on mainstream media, so we hacked a Christmas TV show that airs in prime time and on every TV channel: The King’s speech.
Social media film.
Results.
€20,000 total budget.
€345,000 returned investment.
National trending topic.
58 million impressions.
500,000 complete views.
![](https://freight.cargo.site/t/original/i/241c98ce782aedd786033a8e2e6137b42dbadd04a5f8b523906d2df4f9aecff7/Captura-de-pantalla-2022-06-21-a-las-15.03.23.png)
![](https://freight.cargo.site/t/original/i/cce6abbc6c4c6cb051ff33a808b223722ca55e524890275cceed707a46cbf5f2/Captura-de-pantalla-2022-06-21-a-las-17.14.54.png)
![](https://freight.cargo.site/t/original/i/2f332358117de1eda9ddde2387e70fc6722fffb15ed66906c6c5633cad1fbbaa/Captura-de-pantalla-2022-06-21-a-las-17.16.03.png)
![](https://freight.cargo.site/t/original/i/0d1f1c4a2205b4a0df5bd40c59a1eaaaf76f31c28906dc8232b7fcd983a36dac/Captura-de-pantalla-2022-06-21-a-las-17.15.25.png)