The King’s Speech Hack. Atrápalo.



Client: Atrápalo
Year: 2016
Role: Creativa Senior at DoubleYou



How to create a successful campaign in the most competitive advertising time, when you are penniless?
That was the challenge that Atrapalo (travel and leisure company) faced us at Christmas 2016.
Atrápalo was a small company comparing with their competitiors, and we hadn't money to create a big commercial and run it on mainstream media, so we hacked a Christmas TV show that airs in prime time and on every TV channel: The King’s speech.

Social media film.




Results.

€20,000 total budget.
€345,000 returned investment.
National trending topic.
58 million impressions.
500,000 complete views.