Play with the future. Audi x Scalextric
Cliente: Audi España
Año: 2024
Rol: Directora Creativa. DDB.
Scalextric es un juego icónico que ha sido la estrella de las navidades de los fans del motor, tanto niños como adultos.
Por eso, en las navidades de 2024, Audi lanzó una campaña muy especial con un regalo sin precedentes: el primer Scalextric del futuro.
Una edición limitada de 40 unidades que eran una réplica exacta del Audi grandsphere concept, un prototipo real de Audi.
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Scalextric is an iconic game for Spanish society. A brand of slot racing that has been the star of Christmas for motor enthusiasts, both children and adults.
That's why, at Christmas 2024, Audi decided to launch a very special campaign with a unique gift: the first Scalextric car of the future.
An edition limited to 40 units that were a faithful replica of the Audi grandsphere concept, the real Audi prototype, and that could be achieved through an activation on the brand's social networks.