Play with the future. Audi x Scalextric

Cliente: Audi España
Año: 2024
Role: Creative Director. DDB.

Scalextric is an iconic game for Spanish society. A brand of slot racing that has been the star of Christmas for motor enthusiasts, both children and adults.

That's why, at Christmas 2024, Audi decided to launch a very special campaign with a unique gift: the first Scalextric car of the future.

An edition limited to 40 units that were a faithful replica of the Audi grandsphere concept, the real Audi prototype, and that could be achieved through an activation on the brand's social networks.