Trip My Pic. Halcón Viajes



Cliente: Halcon Viajes
Año: 2024
Role: Creative Director. DDB.


The beauty of travel destinations is that they're everywhere, even in other brands' ads.
That's why Halcón Viajes created Trip My Pic: the first travel "shazam".

An AI-powered app that can detect the location of any ad and turn it into a Halcón Viajes offer for that destination.

We launched it with a print ad in major Spanish magazines. The print ad that hijacked everyprint ad.

The campaign was awarded a Gold and a Bronze at the El Sol Festival for its innovation and received six shortlists at the Cannes Lions.