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We Color Football. FC Barcelona.



Cliente: FCB
Año: 2018
Rol: Creative Director at Doubleyou



Creation of the new brand positioning for the entire FC Barcelona football section.
Development of the strategic and creative concept as well as the guidelines for its use by all club partners.


The concept was presented through a reversible mosaic to welcome the team before the Clásico on October 28, 2019, before a potential audience of 600 million people.






From that moment on, all communication of the first team and part of other categories is anchored in the concept and art direction of #WeColorFootball.

The concept was quickly assimilated by fans, press, and club partners. It was even incorporated into PES 2020 as part of its recreation of the Camp Nou.